Add Facebook Pixel

Add your Facebook Pixel to your Payment Pages to track payments and conversions from your Facebook advertisements.

You can add your Facebook Pixel to your Payment Pages Storefront to track payments and conversions from your Facebook advertisements.

Available Tracking Metrics

Metrics	Description
Page Views	When a customer lands on your Payment Page. This is the default metric to track page visits.
Add to Cart	When a customer clicks on an add-to-cart button.
Initiate Checkout	When a customer clicks on a checkout button.
Purchase	When a customer finishes the purchase or checkout flow and lands post-payment success page.

Prerequisites

Create a Facebook Pixel.

Add Facebook Pixel to Your Payment Page

To add Facebook Pixel to your Payment Page:

1. Navigate to your Payment Page in the edit mode.
2. Click Page Settings.
3. Go to Plugins and Add-ons and click Configure.
4. Add the details:
   1. Facebook Pixel ID: Enter the Facebook Pixel ID.
   2. Select the metrics you want to track from the following:
      • Page Views
      • Initiate Payment
      • Add to Cart
      • Payment Complete

5. Click Save.

Related Information

• Add Facebook Pixel to your payment success page
• Add Google Analytics Tracking ID